Travesía - Brand Identity
A client approached me to create the name and brand identity for a new Sangría beverage company. Sangría is an alcoholic beverage with wine and fruits. Travesía offers its customers unique recipes with special aromatic ingredients. They wanted the brand to be lively, young, and with a strong connection to the outdoors lifestyle.
Brand Concept and Attributes
Travesía is all about enjoying little moments in company, a flavor that takes you back to good times, to times of laughter and joy. Travesía invites people to explore and experience a great time in the outdoors with friends.
Personality Traits
Fresh
Close
A dynamic and energetic brand, it expresses itself in a joyful way. It doesn't take itself too seriously.
Friendly, interacting with Travesía is pleasant. It speaks in a straightforward and casual way.
Product Attributes
Premium
Handcrafted
The product is made with the best ingredients, carefully selected. With a flavor balance designed by an expert.
Expert hands make each bottle with care and attention to detail. It is freshly prepared, and each bottle is special.
Logo Construction & Use Guidelines
The custom typography has a soft arc, smooth serifs and little contrast for improved legibility.
The symbol contains several elements of the product and the personality of the brand. The sangría glass, the special aromatic spice, and nature and outdoor elements such as trees and stars, which carry an important personal significance to the client. The circle unifies all the elements symmetrically and turns it into a nice, compact seal.
Main Logotype Lockup
Color Palette
Typography
Photography Style
Product Photography Style
Packaging and Label Design
