Traincol - Brand Design
Traincol S.A.S is a company dedicated to the distribution of high-quality power transmission and movement control equipments. I was approached by the company to redesign the existing logo and to complement it with a strong and renewed graphic identity. The end result is a cleaner, and more solid logotype with an added symbol that complements the wordmark, with the flexiility to also be used without it.
Logo Construction & Use Guidelines
The custom typography is robust with a little contrast between horizontal and vertical strokes. The slight inclination is due to the brand concept of power and movement.
The letter T symbol is also inclined forward following the same movement concept, which is also supported by the arrow shapes.
Main Logotype Lockup & Proportions
Additional Logo Lockups
Color Palette
Typography
Application Examples
Thank You!