Isidora - Naming & Brand Identity for Pastry Shop
The client approached me to create the name and brand identity for a new pastry shop. They wanted the brand to feel approachable and familiar while also having a touch of sophistication. After outlining the brand concept, we landed on the name "Isidora." This one-word personal name exudes an air of elegance and refinement. To complete it, we added the tagline "Taller de Sabores" (Workshop of Flavors).
Brand concept: Tradition and Style
An elegant and refined brand that evokes a sense of home and tradition, reminiscent of homemade flavors. I incorporated textures and elements that reflect this concept, such as fabrics, and geometric patterns, that make it feel more like home. Some textures like gold, marble, and ceramics added an extra touch of elegance.
Brand Attributes
Familiar
Inviting
A homely, family-oriented feel. The brand preserves and offers recipes that evoke the taste of home, family gatherings, and generations-old culinary traditions.
A brand that is friendly, youthful, and likable. It is easy to engage with, with a personality that draws people in through straightforward, familiar, and uncomplicated language.
Artisanal
Refined
Expert hands craft each item with care, meticulous attention to detail, and a personalized touch. This also imbues it with a sense of proximity and tradition. It's not mass-produced, it's homemade.
A brand with style, elegance, and a meticulous focus on details. It takes great care in its presentation and conveys a professional image. It represents a high-quality and premium product.
Logotype
The logo design features a handwritten typeface, crafted to encapsulate the essence of the brand. The typography has a harmonious balance between classic, timeless sophistication and a youthful, lively, and playful spirit, appealing to a broad audience while maintaining a fresh feel.
Color Palette
Materials & Textures
The color palette is complemented by golden tones and other materials to infuse it with more elegance, and a familiar feel.
Gold:
Matte gold, with a brushed or satin finish, meaning not too shiny or overly saturated.
Wood:
A combination of matte light and slightly darker wooden tones, such as oak and walnut.
Fabrics:
Linen or canvas, in neutral colors or in harmony with the color palette, for a homely feel.
Ceramics:
Neutral, desaturated tones, including soft grays, with smooth and minimal texture.
Typography
Custom Patterns
Photography Style
Application Examples
Thank You!